WE Liftoff Acceleration Program

Helping High Potential Startups to raise ₹ 1 Cr+

Startup managers presenting and analyzing sales growth chart
na feb 25

About the program

An exciting, action-packed, 14 weeks virtual acceleration program to support early-stage Startups to get investor ready and help them pitch to various funding sources to raise external funding of INR 1Crore and above. The program will enable early-stage startups to improve their business strategy, organization and performance to be successful in attracting seed capital. The program will help startups to:

  • Strengthen business and financial sustainability
  • Design processes for customer acquisition, growth and scale
  • Build networks
  • Build a balanced team
  • Strengthen brand visibility and GoToMarket strategy
  • Create a product roadmap
  • Compute the venture’s valuation and develop a funding plan
  • Pitch to funding agencies and raise seed capital

Who is eligible for the program?

Early-stage startups fulfilling the below criteria can apply for the program:

  • A registered entity
  • Having a customer-validated idea
  • Having a sizeable Total Addressable Market (TAM)
  • Having a validated MVP
  • Having a sustainable business model
  • Early revenues/customers/users
  • Startups that have raised any Grants would be preferred

Applications are invited on an ongoing basis. Cohort would be launched as we reach a batch size of 20 startups

4380

Key Offerings

salary

Connects with
Investors

webinar

Weekly Sprints
Interventions

presentation

Pitch Practice
Sessions

mentoring

CXO Mentor
Clinics

settings

Consultants &
Service Providers

customer

Investors Demo
Day

startups 1

Program benefits

The program provides 360° support to the startups and an inclusive experience covering different aspects of the entrepreneurial journey to increase their chances of funding success.

  • 1×1 with our Program Manager
  • Digital content & Solution Kits
  • Live online workshops, masterclasses, video & presentation-led case studies
  • Access to domain experts & business mentors on a Global Entrepreneur Platform
  • Business Model evaluation, financial planning & startup selection tools and templates
  • Live Pitching Sessions
  • Connects with funding agencies and investors
  • Expert helpdesk for online advice

Program Objectives

Support early stage Startups through a structured program by building a compelling Value Prop & offerings, sustainable & scalable Business Model, focusing/scaling Sales, Revenues, Customers & Team, building network, strengthening brand visibility, and taking the final lap to get ready to pitch to early-stage Investors/Funding programs.

objectives

Program pathway

The program commences with a venture baselining and goal-setting exercise, which aims to identify the key areas of focus during this 14-week intervention. This exercise sets the pace for the interventions, and there is a concerted effort from the startup and Wadhwani Foundation to reach the goal–post, i.e. investor funding; most efficiently.

Sprint 1
Business Vision
By the end of weeks 1–2, the participants will be able to:
  • Have a well-defined vision
  • Set goals
  • Define a roadmap
Sprint 1
Sprint 2
MVP/Product
By the end of weeks 3-4, the participants will be able to:
  • Defendable VPC
  • Compelling Value Statement
  • A clear roadmap for features
  • A clear rationale for the feature
Sprint 2
Sprint 3
Business Model
By the end of weeks 5-6, the participants will be able to:
  • Defendable LC
  • Top 3 - Risky assumptions Hypothesis Tested
  • 1-year/3-year projection business plan
  • Pricing Strategy tested with customers, validated through sales
  • Key metrics are on track
Sprint 3
Sprint 4
Customers
By the end of weeks 7-8, the participants will be able to:
  • Know your Top 2/3 Channels. Compelling Brand promise
  • Positioning Statement Web Page & social media
  • Defendable Customer Acquisition Funnel
Sprint 4
Sprint 5
Growth and Scale
By the end of weeks 9 - 10, the participants will be able to:
  • Productivity hacks
  • Process Maps
  • Operational excellence standards
  • Established KPIs
Sprint 5
Sprint 6
Team
By the end of weeks 11 - 12, the participants will be able to:
  • Culture statement
  • Reinforce your culture
  • Hiring Plan for Co-founders
  • Hiring plan for employees
  • Interview & Exit process
Sprint 6
Final Lap
Funding
By the end of weeks 13 - 14, the participants will be able to:
  • Defendable valuation
  • Defendable funding ask
  • Logical methodology for Valuation
  • Impactful Pitch
Final Lap
Business Vision
By the end of weeks 1–2, the participants will be able to:
  • Have a well-defined vision
  • Set goals
  • Define a roadmap
Sprint 2
Business Model and Plan
By the end of weeks 5-6, the participants will be able to:
  • Defendable LC
  • Top 3 - Risky assumptions Hypothesis Tested
  • 1-year/3-year projection business plan
  • Pricing Strategy tested with customers, validated through sales
  • Key metrics are on track
Sprint 4
Growth and Scale
By the end of weeks 9 - 10, the participants will be able to:
  • Productivity hacks
  • Process Maps
  • Operational excellence standards
  • Established KPIs
Sprint 6
Funding
By the end of weeks 13 - 14, the participants will be able to:
  • Defendable valuation
  • Defendable funding ask
  • Logical methodology for Valuation
  • Impactful Pitch
Sprint 1
MVP/Product
By the end of weeks 3-4, the participants will be able to:
  • Defendable VPC
  • Compelling Value Statement
  • A clear roadmap for features
  • A clear rationale for the feature
Sprint 3
Customers
By the end of weeks 7-8, the participants will be able to:
  • Know your Top 2/3 Channels. Compelling Brand promise
  • Positioning Statement Web Page & social media
  • Defendable Customer Acquisition Funnel
Sprint 5
Team
By the end of weeks 11 - 12, the participants will be able to:
  • Culture statement
  • Reinforce your culture
  • Hiring Plan for Co-founders
  • Hiring plan for employees
  • Interview & Exit process
Final Lap

Important Dates

Application Launch
July
20, 2022
1
Application Deadline
August
16, 2022
2
Screening & Shortlist
August
26, 2022
3
Cohort Launch
September
5, 2022
4
Demo Day
December
2022
5
Application Launch
July
20, 2022
Screening & Shortlist
August
26, 2022
Demo Day
December
2022
1
2
3
4
5
Application Deadline
August
16, 2022
Cohort Launch
September
5, 2022

Partners

ah ventures
huddle logo
AWS Logo
freshworks vector logo
Faad logo
blue venturess
kolkata ventures

©2022-23 Wadhwani Operating Foundation, All rights reserved

Here is what we mean by a Validated Idea:

  • You have identified a ‘customer type’ that you are dealing with.
  • You have identified a problem that is critical for the that customer type
  • You have validated this problem with a ‘sizable’ set of customers so you know that it is a ‘real problem’
  • Your research and customer discussions shows that There is a large enough number of customers that are looking for a solution to this particular problem, and the venture can be financially viable and feasible
  • There are no apparent existing solutions or good enough solutions that are serving your customer type at this time for the problem
  • May have started working on a website/facebook/Instagram page to get customer reactions
  • May have worked on a prototype solution already
  • May have early traction with some customers