WE Liftoff
Enabling early-stage startups to get seed capital
About WE Liftoff
WE Liftoff enables thousands of early-stage startups to improve their business strategy, organization and performance to be successful and get seed capital. Liftoff helps startups to:
- Strengthen business and financial sustainability
- Design processes for customer acquisition, growth and scale
- Build networks
- Build a balanced team
- Strengthen brand visibility and GTM strategy
- Create a product roadmap
- Compute the venture’s valuation and develop a funding plan
Who is eligible for WE Liftoff?
Early-stage startups fulfilling the below criteria can apply for the Liftoff program:
- Having a customer validated idea
- Having a sizeable Total Addressable Market (TAM)
- Having a sustainable business model
- Should be a registered entity
Program pathway
The program commences with a venture baselining and goal setting exercise which aims to identify the key areas of focus during the 14-week intervention with the end-goal of investor funding.
Business Vision
By the end of week 1–2, the participants will be able to:
- Have a well-defined vision
- Set goals
- Define a roadmap
MVP/Product
By the end of week 3-4, the participants
will be able to:
- Defendable VPC
- Compelling Value Statement
- Clear road-map for features
- Clear rationale for feature
Business Model
By the end of week 5-6, the
participants will be able to:
- Defendable LC
- Top 3 - Risky assumptions Hypothesis Tested
- 1-year/3-year projection business plan
- Pricing Strategy tested with customers, validated through sales
- Key metrics are on track
Customers
By the end of week 7-8, the participants will
be able to:
- Know your Top 2/3 Channels
Compelling Brand promise
Positioning Statement
Web Page & social media
Defendable Customer Acquisition Funnel
Growth and Scale
By the end of week 9 - 10, the participants will be able to:
- Productivity hacks
- Process Maps
- Operational excellence standards
- Established KPIs
Team
By the end of week 11 - 12, the participants
will be able to:
- Culture statement
- Re-inforce your culture
- Hiring Plan for Co-founders
- Hiring plan for employees
- Interview & Exit process
Funding
By the end of week 13 - 14, the participants
will be able to:
- Defendable valuation
- Defendable funding ask
- Logical methodology for Valuation
- Impactful Pitch
Business Vision
By the end of week 1–2, the participants will be able to:
- Have a well-defined vision
- Set goals
- Define a roadmap
Business Model and Plan
By the end of week 5-6, the
participants will be able to:
- Defendable LC
- Top 3 - Risky assumptions Hypothesis Tested
- 1-year/3-year projection business plan
- Pricing Strategy tested with customers, validated through sales
- Key metrics are on track
Growth and Scale
By the end of week 9 - 10, the participants will be able to:
- Productivity hacks
- Process Maps
- Operational excellence standards
- Established KPIs
Funding
By the end of week 13 - 14, the participants
will be able to:
- Defendable valuation
- Defendable funding ask
- Logical methodology for Valuation
- Impactful Pitch
MVP/Product
By the end of week 3-4, the participants
will be able to:
- Defendable VPC
- Compelling Value Statement
- Clear road-map for features
- Clear rationale for feature
Customers
By the end of week 7-8, the participants will
be able to:
- Know your Top 2/3 Channels
Compelling Brand promise
Positioning Statement
Web Page & social media
Defendable Customer Acquisition Funnel
Team
By the end of week 11 - 12, the participants
will be able to:
- Culture statement
- Re-inforce your culture
- Hiring Plan for Co-founders
- Hiring plan for employees
- Interview & Exit process
WE Liftoff Benefits
Liftoff provides 360° support to the stratups and an inclusive experience covering different aspects of the entrepreneurial journey, to increase their chances of funding success.
- 1×1 with our Program Manager
- Digital content & Solution Kits
- Live online workshops, masterclasses, video & presentation-led case studies
- Access to domain experts & business mentors on a Global Entrepreneur Platform
- Business Model evaluation, financial planning & startup selection tools and templates
- Live Pitching Sessions
- Connects with funding agencies and investors
- Expert helpdesk for online advice